Our mission is to inspire you to want to take care of your feet. Feet are incredible, they are our foundation and yet they are so often neglected. By making expert foot education accessible and easy to understand we want to change foot care attitudes. We want you to appreciate how fantastic your feet are and how hard they work for you with each step you take. We want you to love and nurture your feet, so you feel great and know how to protect your feet from future problems. We won’t baffle you with complex language, we feel that if we can enable you to understand what can go wrong with your feet we can create a new momentum towards foot health.

We want to create a community that drives change and that encourages conversations to transform the attitudes we have towards our feet, so people no longer feel worried or ashamed about their feet but instead love them as much as we do.

We recognise that feet are often overlooked because it can be difficult to know what’s the best treatment for feet or how foot problems can develop. Our mission is to make the right information available to as many people as possible. We want to inspire change and trigger behaviours so that you will take as much care of your feet every day as you do your hair, skin or teeth.

It’s time to stop being ashamed, worried or embarrassed about your feet; a simple routine every day will help you take positive steps to amazing feet. Surely they deserve that. Join the foot health community to change the way we think about feet!